Job Opportunity - Marketing Director
Interested in being at the center of everything that is happening in Dalton? The Creative Arts Guild has teamed up with the Greater Dalton Chamber of Commerce and the Downtown Dalton Development Authority to support a new community position!
Greater Dalton Marketing Director
Benefits: Health insurance, dental insurance, short-term and long-term disability, life insurance and 401(k)
The Greater Dalton Marketing Director works closely with the Greater Dalton Chamber of Commerce (GDCC), Creative Arts Guild (CAG), Downtown Dalton Development Authority (DDDA), and various other community partners as directed to develop a long-term, cohesive master branding and marketing plan for the community of Greater Dalton that focuses on a strong and proud community identity and positions Greater Dalton as a choice location to live, work and play. The development and implementation of this plan would include highlighting and promoting Dalton’s vibrant arts and culture presence, community events, Downtown Dalton as a destination, entrepreneurship, our natural beauty and outdoor amenities, and other community assets.
PRIMARY DUTIES AND RESPONSIBILITIES
Develops and implements marketing and communication strategy - working with many community partners to develop one consistent brand identity for Greater Dalton (Whitfield County)
Serves as a spokesperson and a voice for Greater Dalton
Advises marketing efforts of community partners in order to best reflect the overall mission, brand, and identity of our community
Acts as a liaison to community partners as directed
Writes content for websites, social media, blogs, etc. for all 3 organizations
Attends all staff and marketing meetings at all three partnering organizations
Develops programs and presentations for various audiences/events
Manages social media accounts, sends out email blasts, and markets event calendars and website promotion for all three entities
Specifically for GDCC: Works with the Chamber and Believe Greater Dalton to market and promote activities of the organization, tell the community’s story, and implement the community’s brand identity
Specifically for DDDA: Works with the DDDA Mainstreet Manager to ensure all marketing efforts for downtown Dalton are streamlined and integrated into the community-wide marketing plan; serves as a marketing advisor to downtown merchants by appointment and request
Specifically for the CAG: Develops a master marketing plan for the Guild, including all event promotion, and oversees all CAG marketing efforts ensuring alignment with the community-wide plan
Meets with the CEO of GDCC, the Executive Director of CAG, the Executive Director of DDDA, and Project Manager of BGD as a group a minimum of once a quarter to talk about progress of the position, the success of the partnership, and to ensure cohesive direction and supervision
Bachelor’s degree (B.A) in Marketing, Communications or specifically related business field from an accredited four-year college or university; five or more years work experience in marketing. A Master’s degree is a plus.
Knowledge of Greater Dalton (or eagerness to learn)
Excellent organizational skills, and the ability to meet deadlines
Excellent written, verbal, presentational and interpersonal skills
Ability to prioritize multiple projects simultaneously in a fast-paced environment
Must have knowledge of computer software applications in word processing, spreadsheets, databases, presentation software, and social media networks
Website and graphic design experience are a plus
Ability to define problems, collect data, establish facts and draw conclusions
Must be a team player and an excellent collaborator with the ability to work with lots of ideas, opinions, and agendas simultaneously
Demonstrated performance in event promotion
Must be flexible, creative, and willing to look at every situation from multiple angles, allowing for change and new direction as needed
Qualified candidates please submit resume and cover letter to Judy Sawyer at firstname.lastname@example.org by November 16, 2018.